There are certain technologies that have been around for ages which with people consistently and cyclically fall in and out of love. When 3D came out in the early 1950’s audiences were enthusiastic and entertained, but then people stopped caring and complained that untrained film operators made it “hard on the eyes.” 3D didn’t end there of course. There was another revival in the 1960’s, the 1980’s and in the past 5 years when studios released a whole slew of movies purposely filmed for 3D, the most prominent being the colorful blue-cat epic, Avatar. But now, like in the past, audiences for 3D films are in decline.
Other technologies also seem to follow this same trajectory. The idea of the flying car has been around longer than anyone has been alive yet every decade or so there’s a resurgence of interest with promises of progress. The more it’s discussed however, the more it goes from dreams of bypassing gridlock singing Chitty Chitty Bang Bang to outright pessimism over the mountain of safety, logistical, and cost issues involved in actually pursuing it. Subliminal advertising also comes around every couple of decades to capture the imagination yet inevitably goes away when scientists remind everyone that it’s not real (that hasn’t stopped people proposing laws against it). And now we have the idea of the Pebble, an incredibly successful Kickstarter project that’s thriving off this cyclical interest.